Duke Sports
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Freddie "Duke" Williams (Owner)

Freddie “Duke” Williams (Owner)

I first came across the ISSA at the National Exhibition Centre in Birmingham (England), I was instantly hooked once I saw the footwork and freedom of movement that the coaches demonstrated.

I have since developed a close working partnership with the ISSA through their License package and have fully integrated the Street Soccer methods of training into my coaching company. Over the past 12 months we have delivered coaching courses in six of the local schools, delivered several events, 3 v 3 tournaments, we have competed against other licensees in the UK and developed a highly successful Street Soccer culture where participants come to express themselves on a weekly basis.

The ISSA brings an innovative and fresh new way to coaching and developing individual technical attributes alongside supporting the development of a rounded individual, learning not only skills for soccer but more importantly learning the skills for life. I know that working alongside the ISSA has developed players personally and professionally and would encourage others to share the same experience.

Freddie coaching at a schools session

Freddie coaching at a schools session

During 2012 I successfully ran six ISSA skills programs in six different schools, all of these school competed in six 3v3 tournaments. I ran eight street soccer events throughout the year using real life FIFA Street Characters provided by the ISSA which was an amazing experience for my community. Also I ran two ‘Play to learn soccer’ programmes for 4 – 6 year olds throughout the year which was a great success. During this time I ran five birthday parties using the fields and also hired the fields out to local school and organisations who wished to give their players the street soccer experience. As well as having a huge positive impact in my community I made a very good income from the package which in my opinion could very easily be doubled in the second year as I currently work in six schools, there are 47 in my surrounding area. Here is the breakdown of my 2012 financial year:

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Duke Sports Financial Breakdown

By | 2014-05-08T13:43:27+00:00 May 8th, 2014|Soccer Stories|0 Comments